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I love the fast pace of working at a startup in a marketing role. There is always so much to do — particularly around customer acquisition. Turn new campaigns on, scale highly effective campaigns, cut the bad ones… Other campaigns can be optimized by testing new messaging and user flows…


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I’ve recently changed my long held belief that all startups should charge immediately upon the release of a new product. I now believe that non-enterprise targeted startups should only charge once you have achieved product/market fit. …


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I help a lot of leaders create individual development plans using some variation of this process. This time of year is always especially busy.

Although every company I work with is unique, it seems like the development goals end up being somewhat common from year to year.

To help you…


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Online advertising models are far from optimal. Improvements would benefit everyone — from online media properties, to advertisers and even website visitors. Improvements can only be achieved with the commitment of leading web properties and advertisers to work together to continuously test innovative new online advertising models.

Unfortunately the same…


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The average person ranks the fear of public speaking (also known as glossophobia) higher than the fear of death. The truth is, this fear could be hurting your professional and personal life.

You may have been there before.

You feel nervous, your palms sweat, your stomach ties itself into knots…


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Finding the First Rung — A study on the challenges facing today’s frontline leader, surveyed 1,130 supervisors and first-level managers to understand how they’re overcoming the challenges of their jobs and what is holding them back from being successful.

The major findings of the study include:

• 42% of new…


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Four universal truths about management:

1. Managers are responsible for the performance of those that report to them.

2. One of the core responsibilities of a manager is to take action when an employee’s performance is not up to par.

3. Confronting an employee performance problem is one of the…


When most people think about how to improve their public speaking skills, they often overlook one of the most important tools at their disposal: your speaking voice.

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Common public speaking tips might include how to start your speech or how to combat nerves, but your voice influences the impact of…


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Of course the stated reason that most marketers give for using acronyms is to “save time”. But we all know it isn’t true. Marketing is so logical, that everyone thinks they can do it. In fact most people probably can execute the basics.

The challenge is that too much “novice”…


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Most people have a general idea about what they want for their lives. The capacity to relay that vision to others is the challenge. This is something that sets apart a leader from the rest.

The main quality that all leaders share is that they have a clear and exciting vision for the future, and the ability to communicate that vision.

Only a leader can think about the future and plan for the future each day.

Communicate Your Vision

Excellent leaders take the time to think through and…

Zachary Lukasiewicz

Social Designer. I have no clue why I have so many followers.

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