The majority of VC funded startups fail and a large part of the blame should fall on marketing. Specifically, executing a flawed marketing process during the startup’s critical customer traction stage. Through running marketing at five startups for the full cycle from launch to acquisition, I’ve discovered that success at…

Feeling confident and self-assured is essential for achieving success in all areas of life. Whether we’re pursuing our career goals, building meaningful relationships, or simply enjoying life to the fullest, confidence and self-esteem play a critical role in our overall happiness and well-being. But for many of us, confidence and…

In today’s fast-paced world, it’s easy to get caught up in the hustle and bustle of daily life and lose sight of our goals and dreams. …

Billionaires are usually created in one of the three ways: Create something useful for a lot of people Invest early in something that is useful for a lot of people Scale something from almost nothing 1. Create something useful Hamdi Ulukaya came to the US to study English. One day…

It only takes 5 minutes to know if a start-up has a high probability of success or not. In the world of venture capital, there are two types of investments: those that work and those that don’t. It only takes 5 minutes to know if a start-up has a high probability of success or not. Venture capital is not simply about investing in a business that has a…

Negative emotions are the single biggest enemy that any of us have. If we had no negative emotions, our lives would be wonderful — as would our relationships, our health and everything else. Where Do Negative Emotions Come From? The great business of life is to eliminate negative emotions. …

A wise person said: “To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it.” I believe deeply in that quote. In my life I spend an extraordinary amount of time understanding the problem and attempting to define it clearly. …

Everyone loves growing their customer base. With new customers comes new opportunities, new engagement, and new sales. However, it costs 5 times more to attract new customers than to retain existing ones. So, why aren’t more brands focusing on keeping their current customers happy and loyal? Customer loyalty is highly…