Photo by Luke Stackpoole on Unsplash

Here are three very raw startup marketing thoughts that have been running through my head lately…

  1. Freemium will be a dominant business model in software and online services. It is easiest to execute when disrupting large existing categories with strong demand. It is more challenging to execute when growing a new category through aggressive marketing spending. Getting all the pieces right will dramatically improve your ability…

Zachary Lukasiewicz

Top writer in Venture Capital

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store