Medium Product Team, it’s time to step up your game. Seriously.

Zachary Lukasiewicz
3 min readApr 1


Hey Medium Product Team! Your platform has so much going for it — from the seamless user experience to the incredible community of writers and readers.

It’s no wonder many authors choose Medium as their go-to platform for sharing their thoughts and ideas.

However, there are still areas that could be improved to make the ultimate choice for all writers.

One such area is the analytics provided to authors.

By adding these 18 powerful analytics metrics, you could win over even more authors and make their number one choice for sharing content.

  1. Most popular day and time: The early bird catches the worm, or is it the night owl? Authors need to know the best time to publish their articles for maximum visibility. Help them strike while the iron is hot!
  2. Article performance by topic or category: Authors can’t read minds, but with this metric, they’ll come close. Knowing which topics resonate with their audience is crucial to creating captivating content.
  3. Trending topics: Keep authors in the loop with what’s hot and what’s not. After all, nobody wants to write about fidget spinners in 2023.
  4. Reader retention rate: A high bounce rate can be a real bummer. Give authors the power to understand where their readers are dropping off and help them keep readers hooked.
  5. Most popular articles by engagement: Claps, comments, and shares, oh my! Let authors know which articles have their readers talking, and they’ll keep the conversation going.
  6. Conversion rate: Show authors the money! Or at least, show them how effectively their content turns readers into subscribers.
  7. Cohort analysis: Birds of a feather read together. Help authors identify patterns among their readers to tailor content that keeps their audience coming back for more.
  8. Sentiment analysis: There’s a fine line between love and hate. Let authors know how their readers feel about their content, so they can make every article a love letter to their audience.
  9. Traffic sources by channel: Did someone say road trip? Help authors navigate the highways and byways of their traffic sources to reach their ideal readers.
  10. Heatmaps: Because who doesn’t love a good treasure map? Show authors where the real gold lies within their articles — the parts that captivate readers the most.
  11. Device type breakdown: Desktop, mobile, or tablet? Help authors optimize their content for any screen size and keep readers engaged wherever they are.
  12. A/B testing capabilities: Life’s full of tough choices, like choosing between two great headlines. Give authors the power to test their options and find the winning formula.
  13. Social media sentiment analysis: Keep authors in the loop with the good, the bad, and the ugly of their social media feedback, so they can continue refining their content strategy.
  14. Top-performing keywords: A carefully chosen keyword is worth a thousand search results. Equip authors with the intel they need to climb the ranks of search engine visibility.
  15. Email newsletter performance: Emails can be a powerful tool in an author’s arsenal, so let them know what works and what doesn’t to keep subscribers engaged.
  16. Most engaged readers: A little appreciation goes a long way. Help authors identify and celebrate their biggest fans, building a loyal community in the process.
  17. Content performance by format: Should authors go long or keep it short and sweet? Show them which content formats resonate best with their audience.
  18. Click-through rate by content section: Curiosity may have killed the cat, but it can also drive reader engagement. Help authors discover where readers are most likely to click, and watch their content shine.

So, Medium Product Team, it’s time to step up your game. With these 18 powerful analytics metrics, you’ll empower your authors to create even more engaging and impactful content, which in turn will attract more readers to your platform. This is an opportunity to address the few shortcomings of an otherwise fantastic platform, and make Medium the ultimate destination for authors seeking success. Let’s make it happen and ensure Medium remains the top choice for writers everywhere!