Don’t Hire a Marketer before Product/Market Fit

Photo by Guilherme Stecanella on Unsplash

The fact is marketing is not appropriate for startups in the initial stages of customer development.

A newer model is emerging originally sparked by Steve Blank, author of Four Steps to the Epiphany and teacher of customer development at both Berkley’s Haas business school and at Stanford University’s graduate school of engineering. I consider Steve Blank to be the world’s foremost…

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