Indifference is Your Real Competitor

Zachary Lukasiewicz
2 min readNov 30, 2021

Your Competitors are Clueless (initially)

If you are creating a new market (as is often the case for tech startups) your best chance of success is taking the time to figure out how to become relevant to the right people. Most startups spend way too much time obsessing over their clueless competition. If the competition is going for a land grab, they feel compelled to do the same. The likely result is…