Marketing Compensation at Tech Startups

Photo by Mapbox on Unsplash

I stumbled across a great blog post on the typical compensation packages for VPs of Marketing at Tech Startups: http://www.mikevolpe.com/bid/3858/. I haven’t downloaded the actual report which may provide more data (you can see it here https://www.compstudy.com/).

Unfortunately Mike’s post doesn’t give many details on compensation by startup stage (I assume these probably weren’t available in the report either). In my opinion pre-series A has more risk and should give the marketing VP more equity (all other qualifications being equal).

Also 1% of a pre-series A company is worth much less than 1% of the same company after the series C round (because of dilution).

P.S > I’m going to keep posting this on Medium — in aeternum — for free. If you want to pay* for these posts to continue, you can do so here, here or here.

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Zachary Lukasiewicz

Zachary Lukasiewicz

Top writer in Venture Capital

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