Picking the Right Startups

Photo by Jon Tyson on Unsplash

Each new startup I help take to market offers many potential rewards but there are risks too.

But the risks are very real.

Given these rewards and risks, I increasingly find myself evaluating opportunities with a VC-like diligence.

Beyond general business risks, I obviously need to be confident that it is a marketable business and one on which I can make a meaningful impact.

Another startup category I often consider is what I call “innovator” startups.

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