The New Chasm — Flawed First User Experience

Photo by Faizur Rehman on Unsplash

The first chasm most startup marketers face is not the well-known chasm originally described way back in 1991 (jumping from early adopter to mainstream users). Instead, it’s the chasm from “click” to “gratification” experienced by website visitors. In my direct experience with six startups and indirect experience with several others, it has become clear that the majority of new people that visit a website…