Vision Synching in a Lean Startup

Photo by David Travis on Unsplash

In the age of the lean startup, we often forget about the importance of vision. A big audacious vision is critical for attracting venture capital and for getting the early team to “take the leap.” It also stimulates the emotion/passion needed to fuel your team’s persistence to blast through inevitable hurdles.

Vision Needs Traction

Achieving your vision requires first getting traction. The most realistic way to get traction is to break down your vision to something very relevant now for the sweet spot of your target market. This MVP (minimum viable product) is a bridge between concrete customer needs today and your big audacious vision.

Customer development teaches us that elements of the MVP are often based on flawed assumptions. As we validate and refine our assumptions, we need to make sure that the MVP is tracking to these new facts.

Vision Synching/Expanding

It’s also important to revisit your vision when new customer facts emerge. This often provides inspiration for extending the original vision but you should not be exclusively tied to your original vision. Always seek more interesting directions to be able to take the business once traction is established.

At my current company we’ve mapped out a primary vision but we continue to explore other huge opportunities we could pursue once we have some traction to leverage. Each new fact adds credence to some potential pivots and reduces the viability of others. Eventually we’ll need to focus on one vision, but the right vision will crystallize over time. Even while we explore these opportunities, our current execution is very focused on the MVP needed to get traction. And the MVP maps well to each of the big opportunities we’re considering.

While vision synching seems like a distraction from gaining traction, I find that it reinvigorates the team and makes the pursuit of traction even more exciting.

P.S > I’m going to keep posting this on Medium — in aeternum — for free. If you want to pay* for these posts to continue, you can do so here, here or here.

--

--

--

Top writer in Venture Capital

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

10 tips to help your startup scale internationally

Five Fail-Safe Venture Heuristics

How to evaluate your SaaS startup idea

India’s nascent startup incubation ecosystem should look beyond short-term gains to replicate…

These 3 Intellectual Property Mistakes Put Your Business At Risk

Man with face resting on laptop keyboard.

New series: My Startup Journey

You Might Not Be The First, But You CAN Be Unique

Exclusive with Philip Chan, Founder of Performance Visualizations

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Zachary Lukasiewicz

Zachary Lukasiewicz

Top writer in Venture Capital

More from Medium

Startups and diving into the deep blue

Little Summaries of Company Building: Part 16

Little Summaries of Company Building: Part 16

The 5 key points for creating a powerful pitch deck

GSD Venture Studios in 2021