What is a Perfect Startup Launch?

Zachary Lukasiewicz
2 min readNov 5, 2021
Photo by Bill Jelen on Unsplash

Conventional wisdom says “launch” is a big bang event that happens in a very short period. It includes a press tour, an expensive launch marketing campaign, and if you could shoot balloons out of your homepage, most would think that’s a key element. The hard work is in orchestrating it all, so on the day of launch there is a big party where everyone drinks champagne and congratulates themselves on a job well done. New product…