Why We Use Marketing Acronyms (And Why We Should Stop)

Photo by Jeremy Bezanger on Unsplash

Of course the stated reason that most marketers give for using acronyms is to “save time”. But we all know it isn’t true. Marketing is so logical, that everyone thinks they can do it. In fact most people probably can execute the basics.

The challenge is that too much “novice” involvement can be distracting and slow down progress.